The reason that consumers buy laptop computers is varying too. Color, design, weight, and size are also important factors for laptop computers as well as technological function.「2006년 노트북 소비자 동향 분석」, 노트유저, 2006-12-27. (http://noteuser.com/)
In addition to this, as interest of women toward electronic products is more increasing, advertising messages and creative
Message Strategy & Format
The goal of the advertisement was to change the brand attitude and brand purchase intention regarding the canned tuna product. Before the launch of the ads consumers had no product attribute. However, after the release of the campaign the consumers’ attitude about Dongwon canned tuna has changed to healthy food. Secondly they attempted to convert other consumers to
advertisement is there's always ways that we can choice to avoid destroying ourself. People who became to addicted gambler, they regret to get in to gamble world, and they also regret and hate themselve cause they could have saved their life and family which can make them so happy and make them have better life than now. So we concentrated our message to notice there's always options exist so we
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
Established Advertisements for Samsung Smart TV
1. Their advertisements emphasize their functional side.
2. They compare that their smart TV have more technique and smarter than competitors.
Needs
Samsung has so many
functional and comparison AD
They already pioneer
in market
Now, they have to deliver
their another value of
the
reinforces the previous knowledge of the product and assures consumers they bought the right product.
Message Content
Generally, advertisements include both persuasional and informational elements; however, they are often too intertwined to tell them apart, recognized as appeals.
Fear Appeals
suggest to the viewer that the product can prevent some negative experience through purchas
like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and featureless. However, Mr. Pizza’s advertisements show new menus all the time. With these problems, we selected Pizza Hut as the subject for the final group project.
3) Message strategies
Like mentioned before, the advertisement is focused on the premium chocolate series introduced by Ms. Green. The only female character in M&M’s, Ms. Green introduces new premium product to the customers and appeals its sexy image and implicitly tells the customer that this product is for hot women. According to the Rossiter & Percy grid, M&M products can be placed in the